We created ConnectedWorkshop to improve dealership and customer vehicle servicing experiences. The system uses real-time vehicle data and predictive maintenance analytics to boost aftersales and maintenance revenue. In this article, we will explore the benefits of ConnectedWorkshop along with its features.
What is ConnectedWorkshop?
ConnectedWorkshop is a cloud-based solution with extensive capabilities created from years of automotive industry expertise. Its user-friendly front-end and features enable dealerships to streamline operations, retain customers, and grow aftersales income every day. It replaces handwritten notes, calendars, Excel spreadsheets, and any other methods dealerships use to track compound customer service. The system solves problems such as complex service requests, inefficient service processes, and poor customer communication at the dealership. It provides a seamless and connected experience for vehicle owners. With service planning, easy communication, and a complete overview of connected vehicles, dealerships can easily automate their service lifecycle.
ConnectedWorkshop has already been successfully implemented in numerous countries around the world, and the system is now present on every continent. Many of our customers have praised it for its ease of use, convenience, and ability to improve customer satisfaction.
One satisfied customer, Lise Bülow, the Head of Aftersales at Volkswagen VAG Denmark, stated:
“Connected Cars has created a digital system that allows us to start a direct and proactive dialogue with our commercial customers. Their solution is data-driven, which enables us to provide our customers with better advice when it comes to their daily operations and help them keep downtime to a minimum by offering proactive vehicle maintenance and service.”
The benefits ConnectedWorkshop brings to dealerships
ConnectedWorkshop gives dealerships a full set of benefits that are made possible by real-time analytics, safe data storage, and an easy-to-use interface. Also, it helps dealerships save money, time, and work more efficiently by automating processes and making operations more streamlined. Here are the benefits that the system provides:
1. Simplifies Service Operations
ConnectedWorkshop simplifies service operations by providing a range of features that enable dealerships to automate their service lifecycle processes for maximum efficiency. The system offers service appointment scheduling that allows dealerships to manage appointments easily and efficiently. Vehicle owners can also book appointments straight from the MyConnectedCar app. Service advisors can track service requests, assign tasks, and manage the entire service process from start to finish. The system helps to ensure that all necessary customer-related tasks are completed and that the vehicles are serviced in a timely manner. With automated follow-up reminders, connected vehicle owners are informed about the status of their vehicle, their service request, and when it is time for their next service appointment.
2. Improves Customer Satisfaction
ConnectedWorkshop increases customer satisfaction by delivering a seamless and connected service experience. MyConnectedCar functions not only as a direct line to the dealership but also as a knowledge bank about the vehicle. The app improves the driver’s service and vehicle ownership experience by displaying real-time vehicle status and position, as well as driving behavior and battery level, to mention a few. Dealerships can communicate and send service quotes to the owners via chat, which significantly improves service transparency. These interactions increase customer satisfaction and loyalty. Customers can also rate the service they received, which gives dealerships valuable information that can be used to improve the quality of service.
3. Enables Predictive Maintenance
ConnectedWorkshop provides analytics for predictive maintenance that allows dealerships to identify potential issues before they become problems. The system uses real-time vehicle data to monitor vehicle status and identify patterns that could indicate a potential issue. Dealerships can use this information to recommend preventative maintenance tasks that can help reduce the risk of breakdowns and costly repairs. When we talk about data-driven maintenance, it’s worth mentioning data-driven operations as well. With the system’s Performance Metric Dashboard managers can follow up on how successful is their connectivity efforts. The Dashboard shows the connection rate and with this, dealerships can set goals and study trends. It’s a simplified and elegant way of seeing the connectivity efforts.
4. Increases Aftersales Revenue
ConnectedWorkshop increases aftersales revenue by providing dealerships with the tools they need to manage service requests more efficiently. Customer satisfaction that results from an exceptional service experience translates to increased revenue. Our customers who’ve been using ConnectedWorkshop reported 57% more revenue on vehicles that are 8+ years old or older. In general, the inherently profitable aftersales segment suffers the most losses with older vehicles.
As vehicle owners leave their dealerships after the warranty period, most dealerships lose a significant amount of aftersales revenue. As a result of proactive service, dealerships can increase their aftersales revenue by building customer loyalty. Leads are a significant feature of the workshop management system. CC-Link collects real-time vehicle data that is then translated into a list of acute leads, visible on the Dashboard.
Leads could be different depending on the error code: engine lamp leads are shown in the system when a lamp lights up in the vehicle’s dashboard. Low battery voltage lead is shown when the vehicle has a poor battery that needs to be changed. Service advisors can then take immediate action on these leads and turn them into business. Additionally, dealership managers can set the monetary value of each of these leads, so it keeps the staff motivated to accomplish more and it also helps to plan ahead.
ConnectedWorkshop’s Campaign Module enables dealerships to create personalized and targeted marketing campaigns to upsell and generate more revenue. Dealerships can create and send quotes and invoices quickly and easily, enabling them to process more service requests and consequently increase revenue.
Digitalization is the way forward
Dealership digitization with real-time vehicle data gives dealerships critical insights into vehicle health, customer preferences, and behavior, allowing them to personalize experiences and improve customer service. It also helps dealerships optimize inventory management, streamline operations, and boost sales, resulting in increased profitability and market competitiveness. ConnectedWorkshop can do just this, and it has proven its importance in the market.
