In today’s increasingly connected world, the automotive industry is undergoing a significant transformation. Original equipment manufacturers (OEMs) are striving to integrate connectivity into their vehicles to enable a wide range of features and services that...
Technology is constantly evolving and becoming more integrated into our daily lives. One area where this is particularly evident is in the world of connected cars. A connected car is a vehicle equipped with advanced technological features that allow it to connect to...
The rising adoption of connected car technology in the auto industry has resulted in various benefits. Increased efficiency, aftersales revenue, and a customized driving and vehicle ownership experience are some of the major benefits. However, as connected vehicles...
Vehicle manufacturing is a massive global market. The worldwide automotive industry is worth roughly $3tn and it is the second-largest industry in the United States. The coming commercialization of autonomous cars, the unstoppable expansion of electric vehicles (EVs),...
Aftersales customer journey is important to understand from start to finish. Customers’ loyalty in the digital age is no longer based on your pricing or product offering. Instead, they remain loyal to dealerships because of the experiences they have had. In...
Customer loyalty increases profit, improves sales success, and allows dealerships to sustainable growth. Keeping customers returning will continually result in a greater ROI, costing 5-25X less. But how do you create a customer retention strategy that keeps your...